Matt Watson sits down with Beth Epperson, founder and CEO of Legacy Purpose, here in the Kansas City area. Beth came up through marketing and branding, including the brand launch for Hyvee Arena, before deciding to build something of her own.
Her company is built around two products. Aligned Legacy measures how people think in real time and helps teams see how aware, connected, and aligned they actually are. HICMIT, or Wisdom Illuminated, keeps a company's knowledge governed and accurate so nothing walks out the door when an employee leaves.
Beth and Matt get into the messy reality of being a founder. She self-funded the whole thing, learned to code her own prototype, and pitched for over a year through a pile of rejections. She also walked away from a paid pilot because the people on the other side were not aligned on ethics and accountability.
Matt shares why he thinks Beth represents a new kind of founder. Sales first, build second, now that AI can help build the thing. They also dig into validating an idea, the pull you want to feel from customers, and why getting your first case studies is the hardest part.
If you have ever tried to get a product to market on your own, this one is for you.
⏱️ Episode Breakdown
00:38 Introduction to Legacy Purpose and Beth Epperson
03:37 Beth's Entrepreneurial Journey and Corporate Experiences
06:37 The Birth of Legacy Purpose and Its Mission
09:52 Understanding Emotions and Accountability in the Workplace
12:35 The Development of Innovative Tools for Corporate Growth
15:38 Challenges in Building and Marketing the Software
18:28 The Importance of Case Studies and Market Validation
21:37 Future Aspirations and Closing Thoughts
Links & Resources
Connect with Beth Epperson on LinkedIn
Legacy Purpose Website - https://legacypurposed.com/
Email - mailto:Beth@legacypurpose.com
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